Our Story

Born from a family of skilled shoemakers in Belgium, SJ draws from 70 years of shoemaking expertise to create a responsible, young and vibrant brand that aligns with today’s latest trends.

We bring innovation in shoemaking by making our in-house technology accessible to all. We’re passionate about what we do and are committed to responsible practices in how we treat each other and manufacture our shoes.

Our mission is to inspire people to enjoy life while embracing their own style. SJ aims to be an integral part of your lifestyle, encouraging you to join our community and enjoy a stylish, responsible, and vibrant way of living.

At SJ, we believe in more than just footwear; we believe in empowering individuals to embrace their unique journeys. Our mission is to provide not just shoes, but a companion on your path to total comfort, flexibility, and the freedom to express your true self. No matter who you are, what your preferences may be, or where life takes you, SJ invites you to experience a world where every step is a celebration of freedom.

Let SJ be your trusted partner as you navigate life's adventures. Don't let anything hold you back – step into the world of SJ, where every pair of shoes is crafted to elevate your experience and encourage you to savor the joy of unrestricted movement.

OUR HISTORY

OUR VALUES

RESPONSIBILITY

At SJ, responsibility is more than just a word - it is a way of life. We treat our planet, customers, suppliers and employees with the greatest care.

INNOVATION

Our goal is to ensure our customers experience comfort, joy and satisfaction with our products. We achieve this by consistently using in-house technology in everything we create. Our commitment to sustainable innovation drives us to constantly explore and implement improved technological solutions in our products.

PASSION

Our team is driven by an unwavering passion for their work and the products they create. We firmly believe that we can make a difference by having fun and being positive. We take great care in how we conduct our business and serve our customers. These values are at the core of what we stand for.

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SJ PHILIPPINES

SJ PHILIPPINES

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